Creating brand loyalty is the best way to ensure repeat customers. And one of the best ways to encourage customer/brand loyalty is through promotional products.

For decades, promotional products and rewards have been used to drive brand awareness and increase sales. Promotional products and giveaways also offer a better return on investment compared to other forms of advertisement.

However, choosing the best promotional items for your business can be tricky. The sheer number of options can be quite overwhelming. The important thing to remember is to make sure the product clearly shows what your company has to offer and ties back to your products and services effectively.

A formal apparel company giving away sports bottles might not be as effective as a tech brand giving away USB drives with the company’s logo on them.

Nevertheless, certain promotional products are more popular among customers and are quite effective at ensuring brand recall. These include:

Writing Instruments

Whenever we talk about promotional items, the first thing people think of is writing instruments.

Most people have at least one pen in their house that has a printed logo of a company. According to a report by the Advertising Specialty Institute, writing instruments are the most popular promotional product in the world.

T-Shirts

Promotional t-shirts have been around since the beginning of the idea of using free products for advertising purposes.

T-shirts are given away at concerts, job fairs, charity drives, and even political rallies! They are versatile, and can be customised according to the season. From full sleeves shirts to hoodies and tank tops, it’s something everyone uses.

As an added bonus, promotional T-shirts increase brand awareness by making all the people around the owner aware of the product!

USB Drives and Power Banks

A recent study noted that the most popular item among Australians is USB drives. The main reason for their popularity is their usefulness in the digital world. Moreover, they also have a long life.

They are also quite versatile and can be used by students, for business, and by regular people for several purposes such as storing family photos, backing up important information, and using it for extra storage.

Select The Best Promotional Products For Your Business!

Choose the right promotional product for your business with the top promotional merchandise provider in Australia.

At GoPromote, we offer a wide range of branded promotional items with your company logo printed on them. Boost sales, retain customers, and attract new leads with fun, unique, and practical promotional merchandise such as tote bags, stationery, and electronic gadgets!

Get in touch with us today or browse through our website to find the best promotional products in Sydney and Melbourne!