What is Promotional Marketing? (+3 Ways to Benefit From It)
Marketing is big business. It helps get the business name out there and ensures that people keep coming back to it. In 2019, the retail industry spent $1.7 billion on marketing. Enticing new and retaining old customers might be the overall purpose of marketing, but the way to do it can vary significantly. From promotional products to social media marketing, it seems like there’s no end to the different ways you can market a product or service.
Let’s look at the popular, yet not talked about, enough marketing strategy, promotional marketing.
What is Promotional Marketing?
Promotional marketing is one part of the marketing industry and is a significant part of the marketing mix. Promotional marketing involves communicating with customers about the product and its features. It can also be used to spread brand awareness, show a business’ uniqueness, and drive sales leads. Brands have used promotional marketing and specifically promotional products to make a name and visual image of themselves. This strategy has been around for a long time and is still going strong.
The Benefits of Promotional Marketing
1. Tangible Reminder of the Business
Perhaps the greatest benefit of promotional marketing is that it’s tangible. Whether you use promotional tote bags or mugs, the marketing strategy usually involves a product people can use. Unlike social media, where they might see a post and forget about it, a promotional product serves as a tangible reminder.
2. Indirect Marketing
This is a way to benefit from promotional marketing that not many people think about. When we say indirect marketing, we mean the extra people that will see the product after you’ve given it to one. Just take a promotional tote bag as an example. It has the company name, logo, or details on it. The person who receives it will use it, and other people get to experience it as well.
3. Relatively Inexpensive
Marketers spend around $1.34 billion a year on promotional items. Don’t let that large number fool you into thinking it’s too expensive for your business. There are various kinds of promotional products, and you’ll be able to find one in your budget to market to your target audience.
Trendy Promotional Products Online at GoPromote
There are several promotional products you can use to market your business, like promotional mugs or promotional notebooks. Whether it’s corporate promotional products or custom promotional products, you can get the trendiest stuff at GoPromote. We offer custom promotional items to help other businesses establish their brand and boost sales.
Get the complete process done in one place. We’ll also ship your order nationwide! We offer promotional mugs, printed sports bottles, promotional pens, and much more that you can use for business promotions.