Monthly Archives: June 2021

Rebranding strategies are a surefire way of reaching out to a new customer base, expanding your portfolio, and recreating your business’ image in the minds of your customers.

However, you must plan out a comprehensive strategy to ensure it makes the mark you want. While successful rebranding campaigns like Walmart’s and PayPal’s are quoted to highlight the significance of a rebranding campaign, every so often, brands fail to properly rebrand by not considering all the factors that could boost their campaign.

The first step to planning a rebranding campaign is understanding why you need to have one.