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Showing appreciation to your employees now and then is one of the best ways to keep them motivated. Company swag has proven to be an excellent way to keep employee morale high. These interesting, personalised, and meaningful gifts aren't just one-and-done, feel-good freebies. They're highly versatile and effective marketing tools that also make the employees feel valued.

Company swag helps build a stronger connection between the employee and the company, boosting employee engagement and making them feel driven to achieve higher targets. No matter where the employee uses them, they will always think of the company. In turn, your company will enjoy increased brand recognition and awareness.

Pro Tip: When choosing company swags, try to look for gifts the employees will use often and enjoy rather than boring items they'll

Marketers spend 1.34 billion on promotional merchandise for one reason only – they work. Numerous stats confirm this fact as well. Promotional products help consumers remember the company, and a minimum of 50 per cent of consumers use it in their daily lives.

Pro: Relatively Inexpensive

Popular marketing techniques such as social media marketing can cost hundreds of dollars per day. Hiring a digital marketing team to keep it running will take longer. While advertising space costs can quickly get up there, promotional merchandising doesn’t. They are inexpensive and will take a fraction of the marketing budget.

Con: Finding the Right Quality

A good quality product will leave a good impression on your customers, while a poor quality

Online promotional products for corporate gifting now have a market size of $149 million. There’s a basic pattern to activities businesses can follow with their employees and consumers that promise a good return: corporate gifting. They’re a great way to strengthen your relationship all around.

Although it’s beneficial to the company, there are still more who don’t do it than those who do. If you’re a business owner and have never thought about it before, here are some reasons you need to jump on the bandwagon and start doing it today!

1. Motivates People

Corporate gifting is a great way to motivate people to buy your product or employ your service. According to Instapage, 80 per cent of people are more likely to buy a product if they feel a more personalised experience

Seventy-six per cent of people who receive a promotional item recall the name of the company that sent it to them. That’s why it’s such an effective and popular strategy used by many businesses. However, the way brands use it varies. Some might have multiple items and send them out to all customers, while some use limited products to help another marketing strategy.

1. Tote Bags

Tote bags are a very popular promotional item idea. Did you know that there are 2 billion tons of waste produced daily? More people recognize the importance of things that don’t contribute to it. Businesses realize this as well, which is why many people use tote bags in marketing because it’s reusable and helps their customers contribute to reducing waste.

2. Apparel

Marketers love using apparel because then people are

Consumers crave a tangible connection with their favourite brands, and brands are taking note of this. Promotional products are endless, and the opportunity for creativity is endless. Though it still doesn’t mean all products are equal, promotional products can help delight customers. Here are some trends in the past few years that people have loved.

1. Fidget Spinners

Fidget spinners were all the rage in 2017, and everyone wanted one. Some people even made huge collections of it. But it’s a trend that stayed in 2017, and people eventually forgot about them. There are still promotional products online sites that sell them, but the appeal is no longer there.

2. Wireless Tech

Wired technology is so 2019, and that was likely the last year people were using it in their promotional product marketing. Today it seems every new technology is wireless, and as such,