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Monthly Archives: July 2022
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2022-07-21Posted: July 21, 2022Categories: NewsMarketing is big business. It helps get the business name out there and ensures that people keep coming back to it. In 2019, the retail industry spent $1.7 billion on marketing. Enticing new and retaining old customers might be the overall purpose of marketing, but the way to do it can vary significantly. From promotional products to social media marketing, it seems like there’s no end to the different ways you can market a product or service.
Let’s look at the popular, yet not talked about, enough marketing strategy, promotional marketing.
What is Promotional Marketing?
Promotional marketing is one part of the marketing industry and is a significant part of the marketing mix. Promotional marketing involves communicating with customers about the product and its features. It can also be used to spread brand awareness, show a b
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2022-07-20Posted: July 20, 2022Categories: NewsPromotional merchandise has been an effective marketing strategy for years, with the industry valued at $23.3 billion. There are several kinds of promotional products. From tote bags to mugs and they all have their value. One promotional product that doesn’t get much love but should is a pen. Yes, something as simple as that. Don’t underestimate the promotional power of the pen.
Pens are especially helpful in promoting small businesses. Here’s how you can use them if you want to promote your small business using pens.
1.Use Them As Tokens of Appreciation
According to the Daily Bulletin, pens are considered one of the most useful promotional products. That’s because no matter where you are or what you do, you’ll likely need pens.
As a small business, you can start
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2022-07-15Posted: July 15, 2022Categories: NewsPromotional products are great for advertising your business. These freebies not only help customers or employees feel instantly warm and appreciated but also act as meaningful reminders of your brand afterward.
Promotional pens are perhaps one of the most classic corporate gifts loved by all. They help keep your brand at the forefront of your customers, prospects, or employees' minds each time they use the personalised gift to sign off documents or note down important details.
It may seem like using branded pens as promotional items for your business is a straightforward concept. However, there's a broad range of factors that need consideration before you can select your ideal pen.
Styles, colours, qualities, functions, and more could make it a little bit harder to choose the right pen for your business. If you want the promotional pen to reinforce
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2022-07-14Posted: July 14, 2022Categories: NewsShowing appreciation to your employees now and then is one of the best ways to keep them motivated. Company swag has proven to be an excellent way to keep employee morale high. These interesting, personalised, and meaningful gifts aren't just one-and-done, feel-good freebies. They're highly versatile and effective marketing tools that also make the employees feel valued.
Company swag helps build a stronger connection between the employee and the company, boosting employee engagement and making them feel driven to achieve higher targets. No matter where the employee uses them, they will always think of the company. In turn, your company will enjoy increased brand recognition and awareness.
Pro Tip: When choosing company swags, try to look for gifts the employees will use often and enjoy rather than boring items they'll
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