4 Ways to Promote Your Small Business with Promotional Pens

Promotional merchandise has been an effective marketing strategy for years, with the industry valued at $23.3 billion. There are several kinds of promotional products. From tote bags to mugs and they all have their value. One promotional product that doesn’t get much love but should is a pen. Yes, something as simple as that. Don’t underestimate the promotional power of the pen.

Pens are especially helpful in promoting small businesses. Here’s how you can use them if you want to promote your small business using pens.

1.Use Them As Tokens of Appreciation

According to the Daily Bulletin, pens are considered one of the most useful promotional products. That’s because no matter where you are or what you do, you’ll likely need pens.

As a small business, you can start using it as a marketing strategy from your place of business—gift custom promotional pens to your employees and suppliers. Not only will they appreciate the freebie, but they’re also likely to use it at different places.

2.The Classic Sales Call Leave-Behind Strategy

Sales calls take fortitude and determination you won’t experience anywhere else. You’re basically wooing the customer to earn their loyalty to your business. How awful would it be if they forgot you after you left? The solution to that problem? Promotional pens. It’s a small token you leave behind, so they can remember you. When you pitch, hand out your custom branded pens. You’ll be surprised how many people will be able to remember you.

promotional products, including pens and post-its next to the laptop

3.Use It In Place Of Business Cards

Business cards are a time-honoured tradition. They’ve been used to get the business name and contact information out there. But it’s just a small piece of paper and is easy to lose. Instead of cards, use pens branded with your business name and contact information. It also doesn’t need to be a replacement for the business card if you want to keep it, just additional support.

4.Donate Some Freebies to the Community

Supporting a good cause is a social responsibility of every business, big or small. It can also be a good way to get your brand name out there. Can’t afford to go big to outshine every other business at a community event? You don’t need to. What you need to do is create a positive impression, and you can do that by donating some freebies like promotional pens to a charity event.

promotional high-quality pens

Trendy Promotional Products Online at GoPromote

There are several promotional products you can use to market your business, like promotional mugs or promotional notebooks. Whether it’s corporate promotional products or custom promotional products, you can get the trendiest stuff at GoPromote. We offer custom promotional items to help other businesses establish their brand and boost sales.

Get the complete process done in one place. We’ll also ship your order nationwide! We offer promotional mugs, printed sports bottles, promotional pens, and much more that you can use for business promotions.