Monthly Archives: July 2020

Brand awareness is extremely important when you’ve just launched a new brand. This refers to the way in which potential customers view your brand, considering every aspect of it, such as the logo, slogan brand image and much more.

It’s an all-encompassing term that concentrates on creating the right kind of awareness for a new brand, which is in line with the brand image. There are 3 very easy ways in which you can create brand awareness. Read ahead to find out!

Getting your marketing campaign to go viral is one of the highest achievements for any marketer. Whether it’s a social media campaign or a TV-run campaign, viral campaigns leave a lasting impact on their audience for years to come!

If you’re a brand owner or marketer, hoping to launch the next Movember or Meet Our Family, some of Australia’s most viral marketing campaigns, incorporate these aspects into your campaigns to have a better chance of standing at the pedestal.

Creating brand loyalty has become essential for business success in the cutthroat consumer industry. According to Forbes, business only have a 5 to 20 per cent chance of selling to a new prospect, whereas, the possibility of selling to an existing customer is 60% to 70%!

Creating brand loyalty is the best way to ensure repeat customers. And one of the best ways to encourage customer/brand loyalty is through promotional products.