The Impact of Giveaways on Customer Loyalty

Creating brand loyalty has become essential for business success in the cutthroat consumer industry. <a href="#2027c79d2443">According to Forbes</a>, business only have a 5 to 20 per cent chance of selling to a new prospect, whereas, the possibility of selling to an existing customer is 60% to 70%!
This proves that it’s easier to retain customers than attracting new ones. Though it’s still a tough task, especially with the challenges of approaching clients in the digital world.
Most companies these days focus on online marketing, which can be an effective tool. However, promotional products remain a powerful marketing tool to increase brand loyalty.
<img src="https://gopromote.com.au/media/wysiwyg/promotional_products.png" title="promotional products" />
Here’s how promotional products have a better impact on customers than online campaigns:

<h2>Reflects Customer Importance</h2>
Promotional products keep customers engaged and show them that the company cares about them. It’s like any relationship—it requires constant work even after both parties have committed to each other. By sending them regular reminders, the company shows that they haven’t forgotten their existing customers and that they are still as important as they were day one.
<h2>Enhanced Customer Experience</h2>
Many customers stay with a particular company due to the experience they provide them with. More than the product or service, they remember how they were treated and the type of customer service the company put out.
Promotional products, giveaways, and competitions keep customers engaged and are quite useful in ensuring a unique customer experience every time a customer walks in. They make customers feel valued, making them more likely to come in again.
<h2>Effective Means of Advertising</h2>
Numbers don’t lie! According to <a href="https://media.asicentral.com/resources/impressions-study-2016.pdf">a study by the Advertising Specialty Institute</a>, promotional products are more effective than most advertisements. The study showed that most people keep promotional products from various companies for an estimated eight months on average. This means a product with your name on it is more effective at promoting your business than a simple social media ad or a billboard.
Many people also pass on the promotional items they receive to others, which increases the exposure of your brand to new potential customers. 
<img src="https://gopromote.com.au/media/wysiwyg/bottles.png" title="bottles" />
<h2>Free Products Create a Favourable Impression</h2>
Let’s face it, who doesn’t like getting free stuff? Customers are more likely to develop a favourable impression of your business if you give them free products. This also increases the popularity of your brand, as more people become aware of your products, and it provides a uniquely personal touch that brings increases customer loyalty.
<h2>Find The Perfect Promotional Products For Your Business!</h2>
Recent studies have shown that certain types of promotional products are preferred by customers. These include writing instruments, coffee mugs, and t-shirts.
At GoPromote, we provide <a href="https://www.gopromote.com.au/about/">branded promotional items</a> with the logo of your company printed on them to help establish your brands and boost sales.
<a href="tel:1300776683">Get in touch with us today</a> to find the perfect promotional merchandise for your business in Sydney and Melbourne!