A hand holding a bulb, signifying a creative idea

Getting your marketing campaign to go viral is one of the highest achievements for any marketer. Whether it’s a social media campaign or a TV-run campaign, viral campaigns leave a lasting impact on their audience for years to come!

If you’re a brand owner or marketer, hoping to launch the next Movember or Meet Our Family, some of Australia’s most viral marketing campaigns, incorporate these aspects into your campaigns to have a better chance of standing at the pedestal.

1. Identify A Target Audience

You must identify a target audience for your campaign. Design the campaign to wow a few, rather than being acknowledged by all.

Once you’ve identified your niche, research, and get to know them better, it will help you consolidate material and information that specifically holds significance for your audience.

2. Define Your Objectives

Know what you want to achieve with the campaign. Having a clear set of goals is crucial; it helps you formulate content that builds a narrative around your product or service. Defined objectives also help shave off any extra material that might dull and dilute your campaign.

3. Be Bold

A key component of going viral is content that leaves its mark. Be bold with your visuals and message. No one will remember a brown, rainy day advertisement for over a minute.

However, be careful not to overdo the campaign, or you might end up overselling your product and leaving the customers disappointed.

A man making notes of an extensive marketing campaign

4. Use Visuals Right

Attractive visuals are the best way to amaze an audience. Regardless of the message, a visually appealing advertisement will get more attention and viewing time than an informative one. Look up what your audience likes to watch the most and which forms of media they’re generally attracted to. Incorporate them into your strategy to take it up a notch.

5. Choose The Correct Platforms

Choosing the right platform is essential. If you miss the mark, a potentially-viral campaign can end up becoming muted commercials and skipped advertisements. Know the platforms that you have at your disposal, study the audience interaction patterns, and make your choice using that information.

6. Introduce Promotional Merchandise

One surefire way of making your marketing campaign larger than life is by introducing custom-made merchandise along with the digital campaign. It will reach a larger audience and get your target audience much more invested in your marketing campaign.

Lastly, keep it simple; keep it mysterious. Let it happen naturally; you can't force anything to become viral.

Go Promote offers a variety of promotional merchandise that can help brands conduct successful marketing campaigns in Sydney and Melbourne, Australia. Get in touch with the company today to create the next IT thing for your marketing campaign!