abc of promotional product ordering

A Step by Step Checklist for Ordering Promotional Products

When done right, promotional products help connect with the audience practically. Skipping small steps in the process can lead to misprints, late deliveries, or items that don't suit your goals

Here is a simple detailed checklist to keep things on track

Step 1: Set Clear Objectives

  • Who are we targeting
  • What is the purpose? Brand Awareness, Event support, or Client gifts
  • What outcome do we want? Visits, Signups, engagement

Step 2: Choose a product that matches the Context

A good Item depends on how it is used

  • Event Giveaways - Lightweight and easy to carry
  • Client Gifts - Higher Value, Useful at home or work
  • Mail-outs Flat or compact items to save on postage

Check if it aligns with your audience's habits and values

Step 3: Prepare Correct Artwork

Artwork Quality affects print quality. Avoid Blurry results by:

  • Using High-res or vector artwork(Ai, EPS, or PDF)
  • Avoid screen shots or web images
  • Place the logo where it will be visible and well sized for the product

Always request a proof before production begins and check it fully before approving

Step 4: Get the Order Quantities Right

Over-ordering wastes money, Under ordering leaves a missed Opportunity

  • Review event numbers or staff lists
  • Build in a 10-15% extra to cover mistakes or late additions

Step 5: Understand Time Frames

ordering too late is a common problem, Rushed jobs can cost more or affect outcome quality

  • Ask for clear production timelines
  • Add extra days for proofing and approvals
  • Choose in stock items if you are in a hurry

Always confirm expected delivery date, don't assume.

Step 6: Plan for Distribution

Think ahead. Will the products be used at an event, posted out or hand delivered

  • For events, Pack early and check quantities meet the expected attendance
  • For Mailouts, Choose lightweight compact products
  • For Hand delivered, personalise for that extra touch of care, often for a small extra cost Names can be added to the merchandise or promotional product
  • For internal use Label or kit items for easier handover

With our step by step process you can minimise or avoid common mistakes but also get better results from Promotional Products and merchandise items when they are planned with a purpose in mind.