A brand identity textbook being used to figure out a branding strategy

Brand awareness is extremely important when you’ve just launched a new brand. This refers to the way in which potential customers view your brand, considering every aspect of it, such as the logo, slogan brand image and much more.

It’s an all-encompassing term that concentrates on creating the right kind of awareness for a new brand, which is in line with the brand image. There are 3 very easy ways in which you can create brand awareness. Read ahead to find out!

A Good Logo

A logo is one of the most memorable parts of a brand. This is why, a good logo is bound to get your brand the attention it needs. Some characteristics of a good logo are that it should be designed using an easy pattern. If you think of all the famous logos you remember, such as Nike or McDonald’s, they all have very simple logos that even a child could draw up from memory if they wanted. Simpler designs retain better in the consumer’s mind.

It’s also important for the logo to have the same feel as the brand. If the brand is targeted towards children, for example, you wouldn’t want to choose a black and white logo with a boring font. Similarly, for something targeted towards corporate clients, you’d likely want to go easy on the colour palette.

Social Media Awareness

Logos of the three most prominent social media applications

 

In 2020, social media is a marketer’s best friend. Almost all audiences have access to some social media, and if you know your audience, you can target them well using the correct platforms.

For example, if your brand is a consultancy or a service-based business, having ads on Facebook would be better, whereas for brands selling clothes, shoes or even food, Instagram would be the better option. This is because, with clothes and food, consumers need to see what the product looks like before they can purchase it, so, an image-based platform like Instagram is perfect.

Merchandise!

A great way to make people remember your brand is through having your own merchandise. This needn’t necessarily be related to the product or service you provide. Merchandise, in the form of PR or gift packages, can create awareness amongst the right people. And they will instantly recall your brand when they sip coffee from a mug with your brand name on it every day.

If you’re looking to create some merchandise for your brand, at Go Promote, we offer all sorts of promotional items in Melbourne. From drink bottles to tee shirts, you can get your company branding on any item you please. Contact us now to start creating brand awareness with your customers.