These days, every advertiser seems to be entirely focused on online marketing. Since we’re living in such an Internet-driven world, this is understandable, but it sidelines one of the hallmarks of marketing—promotional products.

Promotional products have been used since the 19th century by companies like Coca-Cola, which understood early on that it was vital to cultivate a brand image and brand loyalty in consumers’ minds.

Pfizer, General Motors, and AT&T spend $85 million, $80 million, and $58 million respectively on free giveaways!

Promotional products have traditionally included small gifts, such as pens or t-shirts, but this has changed in recent years. Businesses have started to print their logo on everything from flash drives and desk items to plush toys, and they’re seeing results. Consumers hold on to promotional products for an average of eight months!

Here’s why promotional products deserve some of your advertising budget.

You’ll build brand loyalty

A product that has the name and logo of your brand on it will increase the familiarity the recipient has with your brand.

This contributes to brand recognition and brand loyalty—especially if the promotional product is one that the consumer will keep and use for a while.

Research indicates that 64% of people give their promotional freebies away after they’ve used them, which means that your potential consumer base only widens over time.

Low-cost effective marketing

Not everybody has the budget that Fortune 500 companies do. It’s unthinkable for most businesses—especially if they’re SMEs—to spend extensively on media campaigns and splurge on online advertising. Giving out promotional products is a low-cost, effective marketing strategy that’ll allow you to build your brand while keeping ground realities in mind.

Your promotional product doesn’t need to be big or showy—it can be something as small as a pen or a key ring. Printing your logo on these products is a lot cheaper than running an extensive media campaign, and will give you the immediate brand recognition you want.

You’ll get greater exposure

If you use a bright, easily recognisable logo, and use promotional products that are relevant to your businesses and the services you offer, you’ll maximise your exposure.

An advertisement or a billboard can only go so far—but promotional products ensure that your consumers have an advertisement that they can wear or drink from or use all the time. In addition, other people will see them making use of your promotional products, thus becoming potential consumers.

 

At GoPromote, we care about building your brand. We’re located in Victoria, and offer promotional products services in Melbourne and Sydney. Call us today at 1300 77 66 83 to promote your business!